The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty

DOI

10.2991/piceeba2-18.2019.31How to use a DOI?

Keywords

Religiosity, Service Quality, Customer Satisfaction, Customer Loyalty

Abstract

This study examines the influence of religiosity, service quality and customer satisfaction on customer loyalty. This study was conducted to 200 customers of Islamic Bank in Payakumbuh City as the samples. We employed Structural Equation Modeling by using AMOS 24 as the data analysis software package. The results showed that religiosity has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, religiosity has no significant effect on customer loyalty, service quality has no significant effect on customer loyalty However, the result found that customer satisafction has positive and significant effect on customer loyalty. Furthermore, some limitations and future study are discussed

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fadli Setiawan
AU  - Idris Idris
AU  - Abror Abror
PY  - 2019/04
DA  - 2019/04
TI  - The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 233
EP  - 241
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.31
DO  - 10.2991/piceeba2-18.2019.31
ID  - Setiawan2019/04
ER  -