Effect of Perceived Ease of Use, Service Quality, Price Fairness, and Trust on Go-Car User Satisfaction in Padang City

DOI

10.2991/piceeba2-18.2019.77How to use a DOI?

Keywords

perceived ease of use, quality of service, price fairness, trust, satisfaction.

Abstract

The purpose of this study was to analyze the effect of perceived ease of use, service quality, price fairness, and trust in the satisfaction of Go-Car users in Padang City. The population of this study were all Go-Car users in Padang City (online taxis) with a total sample of 110 respondents. The analysis technique used is multiple linear regression analysis. The results showed that Perceived ease of use, service quality, Price fairness, and trust had a significant effect on the satisfaction of Go-Car users in Padang City.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ofidia Ayunda
AU  - Yasri Yasri
AU  - Susi Evanita
PY  - 2019/04
DA  - 2019/04
TI  - Effect of Perceived Ease of Use, Service Quality, Price Fairness, and Trust on Go-Car User Satisfaction in Padang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 586
EP  - 592
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.77
DO  - 10.2991/piceeba2-18.2019.77
ID  - Ayunda2019/04
ER  -