Visualization Analysis of Customer Engagement in the Virtual Community by CiteSpace

DOI

10.2991/978-94-6463-016-9_87How to use a DOI?

Keywords

customer engagement; virtual community; visualization analysis; component

Abstract

Customer engagement is a hot spot in marketing, and it has also received attention in virtual communities. This research is based on 241 articles in the web of science database from 2010 to 2019 about customer engagement in virtual communities. It sorts out the research status in this field, summarizes research topics and hotspots, and predicts trend analysis. Through the research on development of customer engagement, virtual community operators are helped to solve the current problems.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Fei Qu
AU  - Lan Wang
AU  - Wentao Kou
PY  - 2022
DA  - 2022/12/07
TI  - Visualization Analysis of Customer Engagement in the Virtual Community by CiteSpace
BT  - Proceedings of the 2022 2nd International Conference on Public Management and Intelligent Society (PMIS 2022)
PB  - Atlantis Press
SP  - 884
EP  - 892
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-016-9_87
DO  - 10.2991/978-94-6463-016-9_87
ID  - Qu2022
ER  -