This study aims to explore the citizens’ behavioral intention to use e-government in the context of technology anxiety. The research framework is drawn from the coping theory, which is utilized as a theoretical lens for examining the interplay between technology anxiety, coping process, and behavioral...

The study investigates the factors that influence consumer bioplastic consumption behavior. The authors collected data through online survey (N = 220). Smart PLS 4.0.9.2 was used to evaluate the measurement model and linear structural model. The research findings reveal that barrier factors, such as...

The research team chose users on TikTok Shop to promote green purchase intention, which could help promote green consumption trends. The research results indicate the direct impact of factors such as trust in green products on TikTok Shop, attitude towards green purchasing on TikTok Shop, habit, and...

The unsustainable development of fast fashion is causing serious environmental and social consequences worldwide. With the accumulation and waste of resources that result from throwing away clothings to landfill, it is necessary to encourage people to dispose of their second-hand clothes as sustainably...

This essay delves into the intricate relationship between Korean cinematography arts and the purchasing intentions of adolescents in Ho Chi Minh City concerning Korean products. The surge in popularity of Korean films and dramas globally has sparked interest in understanding the broader implications...

We research the impact of foreign direct investment (FDI), information and communication technology (ICT), financial development, and CO2 emissions on economic growth. The study was carried out using the OLS regression method with data from 20 countries and territories belonging to the Asia-Pacific Economic...

This study explores the relationship between how students perceive AI applications and their willingness to use these technologies in higher education. The study is based on the educational environment of Vietnam, where there is a simultaneous occurrence of rapid technical progress and educational development....

This paper investigates the concept of willingness to communicate (WTC) within online educational environments, with a focus on second language acquisition (SLA). As digital platforms increasingly replace traditional classrooms, understanding how to foster WTC in these settings becomes crucial for effective...

This research investigates the influence of positive emotional appeals in social advertising on customer purchasing behavior, with a specific emphasis on the affective aspect of the ABC attitude model. The research offers a thorough analysis by investigating the influence of emotion, humor, and excitement...

Today, fast fashion is gradually being seen as the most convenient and budget-saving choice for fashion enthusiasts and shopping lovers. However, fast fashion causes many environmental hazards and also has become a huge challenge to sustainable development today. This research aims to determine factors...

Climate change is a pressing issue at high-level conferences, with COP26 being regarded as a significant milestone with historic agreements on climate change, marking a pivotal moment in global efforts to address the issue. This study was conducted in 43 Asian countries between 2009 and 2022 to examine...

Green consumption is a consumption trend since environmental issues become a major concern for many countries. Vietnam has become a market where businesses carefully learn about the factors affecting the green consumption behavior of customers, especially university students. Along with the green wave,...

Pazeh is one of plains indigenous peoples in Taiwan and presents historical and rich characteristic culture. Nevertheless, a lot of Pazeh related cultural traditions are declining along with the crisis of losing Pazeh language. Applying game-based learning integrated augmented reality to the delivery...

This study was conducted to analyze the impact of Generative AI use on the self-learning motivation of university students in Ho Chi Minh City. The study explores how three factors from the Self-Determination Theory (perceived autonomy, perceived relatedness, and perceived competence) influence self-learning...

This study investigates the relationship between the global economic policy uncertainty and the happiness sentiment under impacts of the Covid-19 pandemic. In which, we employ the multivariate generalized autoregressive conditional heteroskedasticity framework to examine return series of proxies derived...