Media Group Strategy to Change the Mindset of Multitasking Ability in the Era of Media Convergence: Case Studies in Medcom.id, Metro TV, and Media Indonesia

DOI

10.2991/aebmr.k.210305.032How to use a DOI?

Keywords

Digital Technology, Media Convergence, Website, Television, Newspaper, Brand Awareness

Abstract

The digital revolution has yielded the growth of multitasking media into the demands of the multitasking journalist profession as a convergence journalist who works on the delivery of multiskill information on the use of technology and writing news according to journalism principles. The purpose of this research is to find out Media Group’s management strategy in preparing and enhancing its journalists competency to work in accordance with the convergence system and the way Media Group management overcomes obstacles in the newsroom. This study uses descriptive qualitative research with case study method. The results of the study revealed that Media Group placed Medcom.Id as its leader. Convergency constraints in Media Group lies in its organizational structure and how they change the mindset of journalists to be able to accept and adjust to new technology. This convergence system is supervised by the Editorial Board as a unit that spawn and supervise editorial policy. Consequently, this brings impacts to managerial level. It is required, from the beginning of the journalist recruitment process, to establish an agreement of mutliplatform journalist, multiplatform producer, multi-management platform, and to make a multilevel assesement format. Keywords: media strategy, media convergence, mindset innovation.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Iman Indrati
AU  - May Rizdiana Santi
AU  - Rahmat Edi Irawan
PY  - 2021
DA  - 2021/03/08
TI  - Media Group Strategy to Change the Mindset of Multitasking Ability in the Era of Media Convergence: Case Studies in Medcom.id, Metro TV, and Media Indonesia
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 173
EP  - 181
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.032
DO  - 10.2991/aebmr.k.210305.032
ID  - Indrati2021
ER  -