The Communication Role of Agents of Change in Binus Bangun Desa in Pasirmulya Village, Bandung
- DOI
- 10.2991/aebmr.k.210305.072How to use a DOI?
- Keywords
- Agent of Change, Communication, Village Development, Community Development, Binus Bangun Desa
- Abstract
The purpose of this study was to examine the role of agents of change in social changes of Pasirmulya Village community, Banjaran Sub-District, South Bandung Regency, changes in the mindset of the community in utilizing the existing potentials in Pasirmulya Village, challenges and obstacles to social changes in Pasirmulya Village. To examine the role of change agents, this study employs Theory of Structuration while for changes in social conditions of the community, this study uses Sociocultural Evolution Theory. As a method, this study uses a qualitative approach with Miles and Huberman Interactive Analysis Model approach. The results of the research and discussions: First, reformation in the field of agricultural innovation is also a reformation in other fields. Second, the social changes that occur in Pasirmulya Village community are not limited to changing their mindset, but have reached out to broad empowerment. Third, the challenges faced include the assumption of the people who look cynical about what has been done by the village head, fear of accepting failure, so they do not want to try before there is an example of real evidence, there is fear to try because imagining the failure and costs they will incur
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hasan Ghazali AU - Zinggara Hidayat AU - Retno Dewanti AU - Henny Hendarti PY - 2021 DA - 2021/03/08 TI - The Communication Role of Agents of Change in Binus Bangun Desa in Pasirmulya Village, Bandung BT - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018) PB - Atlantis Press SP - 392 EP - 395 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210305.072 DO - 10.2991/aebmr.k.210305.072 ID - Ghazali2021 ER -