Public Relations of Tangerang City Government to Realize the City Branding Through Tangerang Live Program

DOI

10.2991/aebmr.k.210305.027How to use a DOI?

Keywords

Public Relations, City Brand, Local Government, Tangerang LIVE Program

Abstract

This qualitative case study aims to examine the public relations activities of Tangerang City Government to realize the city brand through Tangerang “LIVE” program. The research data were obtained through open interviews, non-participant observations, and internal documentation of Tangerang City Government. Data analysis used a coding concept consisting of open coding, axial coding, and selective coding. The results indicate that Tangerang City Government realized its city brand through such public relation activities as publications, events, news, community involvement, media identity, lobbying and negotiation, social responsibility. This is also as a public relations strategy by the Tangerang City Government in realizing the Tangerang City Brand.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aghitsna Putri Subhiat
AU  - Muhamad Aras
AU  - Siswantini
PY  - 2021
DA  - 2021/03/08
TI  - Public Relations of Tangerang City Government to Realize the City Branding Through Tangerang Live Program
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 146
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.027
DO  - 10.2991/aebmr.k.210305.027
ID  - Subhiat2021
ER  -