The Effect of Price, Product Quality and Religiosity on Purchasing Behavior of Halal-Labeled Sariayu Beauty Products

DOI

10.2991/aebmr.k.210305.062How to use a DOI?

Keywords

Cosmetics, Price, Product Quality, Religiosity, Purchasing Behavior

Abstract

This study aims to analyze the effect of price, product quality and religiosity on the purchasing behavior of halal-labeled Sariayu beauty products. Data collection was done by distributing questionnaires to respondents and sampling using purposive sampling technique to people who have used halal-labeled Sariayu beauty products and are Muslim. The results found that three independent variables: price, product quality and religiosity, simultaneously affecting purchasing behavior of halal-labeled Sariayu beauty products.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anton Priyo Nugroho
AU  - Fajar Fandi Atmaja
AU  - Siti Mutaalimah
AU  - Yuli Andriansyah
AU  - Siti Achiria
PY  - 2021
DA  - 2021/03/08
TI  - The Effect of Price, Product Quality and Religiosity on Purchasing Behavior of Halal-Labeled Sariayu Beauty Products
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 348
EP  - 352
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.062
DO  - 10.2991/aebmr.k.210305.062
ID  - Nugroho2021
ER  -