Integrating Business Strategy and Sustainability Development of the Society: A Case of Aqua Company in Indonesia

DOI

10.2991/aebmr.k.210305.046How to use a DOI?

Keywords

Business Strategy, Sustainability, Triple Bottom Line

Abstract

This study reveals the importance of the effect of integration between corporation and society by employing corporation strategy and sustainibility development society as an important driver in acheiving equal and mutual relationship for the participation to develop healthy environment, food safety, small enterprise and the quality of education. This study defines the expansion strategy’s motives of the corporation and the character of the surroundings society. Each motives related to the different business strategy toward different stakeholders based on motive of MNC theory, circles of sustainability, triple bottom line and the diamond theory. This research employs qualitative approach, i.e. using questionnaire and in-depth interview in selected area of business operation and society as our primary data, supplied with secondary data from the literature and publicly available data. This research resulted in the integration of society development and business as reasonable strategy to understand both party common interests and needs, government’s understanding on the negative impact of business operation to community and prevent public dissatisfaction due to the misinteraction between the business and the people. Consequently, it will create a new economic, politics and social life landscape towards people-oriented in certain area and characteristic.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Roseno Aji Affandi
AU  - Elisa Anastasia
AU  - Aditya Permana
AU  - Tirta Nugraha Mursitama
PY  - 2021
DA  - 2021/03/08
TI  - Integrating Business Strategy and Sustainability Development of the Society: A Case of Aqua Company in Indonesia
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 250
EP  - 257
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.046
DO  - 10.2991/aebmr.k.210305.046
ID  - Affandi2021
ER  -