Customers’ Preference in Choosing Islamic Banks

DOI

10.2991/aebmr.k.200520.035How to use a DOI?

Keywords

Islamic bank, customer’s preference, mean rank

Abstract

This study aims to find factors that affecting customers’ preference in choosing Islamic bank. The data is collected through questionnaires spread to Islamic banks’ customers in seven cities and district in South Sumatera. The total questionnaires that can be used in the analysis is 509 questionnaires. The data is then analysed using mean ranking to see the factors that prioritized by the customers. The finding shows that staff friendliness, shariah compliance and fast and efficient banking service are found to be the factors that considered important by the customers. The customers also show a little concern on interest loan and saving offered by Islamic banks as they rank very low in the mean score ranking. This study gives insight to policy makers on factors that need attention in increasing the market share of Islamic banks in Indonesia.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Isnurhadi
AU  - Fida Muthia
AU  - Marlina Widiyanti
AU  - Sulastri
PY  - 2020
DA  - 2020/05/23
TI  - Customers’ Preference in Choosing Islamic Banks
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 204
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.035
DO  - 10.2991/aebmr.k.200520.035
ID  - 2020
ER  -