The Development of Jumputan Cloth in Palembang: An Analysis of Consumer Characteristics

DOI

10.2991/aebmr.k.200520.072How to use a DOI?

Keywords

purchase intention, cultural product, consumer characteristics

Abstract

Cultural products are an exciting element in supporting tourism. When tourists are visiting an area, tourists looking for local souvenirs is a habit that cannot be avoided. Jumputan cloth, including cultural products in Indonesia, especially South Sumatra. The aim of this research to understanding the influence of consumer behavior on purchasing intention Jumputan clothes. For data using linear regression analysis, to analyze the level of the significant impact of a variable using multiple linear regression analysis. Psychological factors have the most significant influence on purchase intention Jumputan cloth compared with other factors, while cultural factors do not significantly influence on purchase intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dian Eka
AU  - Yulia Hamdaini Putri
AU  - Islahuddin Daud
PY  - 2020
DA  - 2020/05/23
TI  - The Development of Jumputan Cloth in Palembang: An Analysis of Consumer Characteristics
BT  - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019)
PB  - Atlantis Press
SP  - 431
EP  - 435
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200520.072
DO  - 10.2991/aebmr.k.200520.072
ID  - Eka2020
ER  -