The Development of Jumputan Cloth in Palembang: An Analysis of Consumer Characteristics
Dian Eka, Yulia Hamdaini Putri, Islahuddin Daud
Available Online 23 May 2020.
- 10.2991/aebmr.k.200520.072How to use a DOI?
- purchase intention, cultural product, consumer characteristics
Cultural products are an exciting element in supporting tourism. When tourists are visiting an area, tourists looking for local souvenirs is a habit that cannot be avoided. Jumputan cloth, including cultural products in Indonesia, especially South Sumatra. The aim of this research to understanding the influence of consumer behavior on purchasing intention Jumputan clothes. For data using linear regression analysis, to analyze the level of the significant impact of a variable using multiple linear regression analysis. Psychological factors have the most significant influence on purchase intention Jumputan cloth compared with other factors, while cultural factors do not significantly influence on purchase intention.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dian Eka AU - Yulia Hamdaini Putri AU - Islahuddin Daud PY - 2020 DA - 2020/05/23 TI - The Development of Jumputan Cloth in Palembang: An Analysis of Consumer Characteristics BT - Proceedings of the 5th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2019) PB - Atlantis Press SP - 431 EP - 435 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200520.072 DO - 10.2991/aebmr.k.200520.072 ID - Eka2020 ER -