Proceedings of the 5th IPMA SENET Project Management Conference (SENET 2019)

Project Management of Strategic Communication in Digital Era

Authors
Miroslav Mitrović, Ana Vulić
Corresponding Author
Miroslav Mitrović
Available Online December 2019.
DOI
https://doi.org/10.2991/senet-19.2019.13How to use a DOI?
Keywords
Strategic communication, communication management, hybrid warfare, public opinion, public behaviour, Internet social networks
Abstract

Strategic communication is one of the expressions of state power and represents an instrument in the political and security achievement of national interests. Contemporary conflicts have a form of hybrid acts in the area of usage of information based on the media and Internet. The main goal of strategic communication is to influence the public opinion changing cultural values and adjustment of the political system through the “reprogramming” of the political culture. Listed offensive activities could strongly effect on national defence and security capabilities, influencing on mind of population. Paper describes conceptual correlation among the strategic concept of communication operationalised in project management with psychological behaviour influence in cyberspace. Paper offers modeling of the project approach to designing of strategic communication in the scope of the contemporary digital era. The paper analyses Internet contents on social networks through aspects of possible influence on behaviour and attitudes of the target public, as an object of strategic communication project management.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 5th IPMA SENET Project Management Conference (SENET 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
December 2019
ISBN
978-94-6252-861-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/senet-19.2019.13How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Miroslav Mitrović
AU  - Ana Vulić
PY  - 2019/12
DA  - 2019/12
TI  - Project Management of Strategic Communication in Digital Era
BT  - Proceedings of the 5th IPMA SENET Project Management Conference (SENET 2019)
PB  - Atlantis Press
SP  - 76
EP  - 82
SN  - 2352-5428
UR  - https://doi.org/10.2991/senet-19.2019.13
DO  - https://doi.org/10.2991/senet-19.2019.13
ID  - Mitrović2019/12
ER  -