The impact of digitalisation on the organisational capability changes – Evidence from Serbia
- 10.2991/senet-19.2019.41How to use a DOI?
- Digitalisation, digital transformation, digitisation, organisational capability, resource-based view, competitive advantage, digital age.
Business across all industries had been influenced by the rise of digitalisation trends. This had provided an imperative for organisations to change in order to remain competitive in the marketplace. Companies had to transform an organisation behaviour, process, or culture in the way which reflected the new business opportunities in digital environment. The following study analyses the implications of digital transformation in the companies located in Serbia, by highlighting the several dimensions of its multiple benefits, recognised from the literature review and empirical research results.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Teodora Slavinski AU - Marija Todorović PY - 2019/12 DA - 2019/12 TI - The impact of digitalisation on the organisational capability changes – Evidence from Serbia BT - Proceedings of the 5th IPMA SENET Project Management Conference (SENET 2019) PB - Atlantis Press SP - 244 EP - 250 SN - 2352-5428 UR - https://doi.org/10.2991/senet-19.2019.41 DO - 10.2991/senet-19.2019.41 ID - Slavinski2019/12 ER -