The Effect of Implementing Web Push Notification and Customer Relationship Management in E-Commerce of Silver Craft MSME

DOI

10.2991/aisr.k.200424.089How to use a DOI?

Keywords

Customer Relationship Management, e-commerce, Kameswara Silver, Push Notification

Abstract

Kameswara Silver is a micro small and medium enterprises (MSME) in the silver handicraft industry. During its operation, Kameswara Silver only accepts purchases from abroad through colleagues from the company’s owners with products manually, not regulated by the system, or computerized, and the company has difficulty getting new customers. To change the manual system to become computerized and get more customers, an e-commerce website was created using the Customer Relationship Management method and Push Notification feature. To find out the response from customers, a survey was conducted after the Push Notification feature was implemented, the result was that 85% of customers liked the features implemented by the company, product sales and revenue increased.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Heni SULASTRI
AU  - Putri Eka SEVTIYUNI
AU  - Alam RAHMATULLOH
AU  - Ni Made Karuni SANJIWANI
PY  - 2020
DA  - 2020/05/06
TI  - The Effect of Implementing Web Push Notification and Customer Relationship Management in E-Commerce of Silver Craft MSME
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 581
EP  - 585
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.089
DO  - 10.2991/aisr.k.200424.089
ID  - SULASTRI2020
ER  -