Culinary Franchise Business in The Perspective of Ajeg Bali

DOI

10.2991/teams-18.2019.6How to use a DOI?

Keywords

ajeg bali; discourse; marketing

Abstract

This research was conducted with qualitative methods to understand the use of various discourses of Ajeg Bali movement in marketing the culinary business of Bakso 100% Haram. Data was collected by interviewing, observing and documenting studies and interpreted with the help of the theoretical framework that had been prepared previously. The results of the study show that the discourse of Ajeg Bali is used in the form of posters, jargon, and sculptures that can encourage buyers to visit as part of the effort to show their Balinese identity.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anantawikrama Tungga Atmadja
AU  - Putu Eka Dianita Marvilianti Dewi
PY  - 2019/01
DA  - 2019/01
TI  - Culinary Franchise Business in The Perspective of Ajeg Bali
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
PB  - Atlantis Press
SP  - 28
EP  - 31
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-18.2019.6
DO  - 10.2991/teams-18.2019.6
ID  - Atmadja2019/01
ER  -