Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)

The Typology of Wellness Tourism in Bali

Authors
I Gede Darmawijaya, Ni Ketut Sekarti, Ni Made Tirtawati
Corresponding Author
I Gede Darmawijaya
Available Online January 2019.
DOI
10.2991/teams-18.2019.36How to use a DOI?
Keywords
wellness tourism; tourists’ preferences; generic-based wellness products; authentic-based wellness products
Abstract

Bali is becoming world wellness tourism destination. To strengthen its image, it is necessary to investigate the quality and typology of wellness tourism in Bali. The objectives of this research were to identify the tourists’ preferences toward wellness tourism products, tourists’ perception towards the quality of wellness tourism services and the typology of wellness tourism in Bali. To achieve those objectives, this research made use questionnaires to collect the data from 100 respondents, foreign tourists, which were accidentally sampled. The analysis method applied for this research was descriptive analysis. The results showed that tourist’s preferences toward wellness tourism products were shifting from having generic-based treatments to authentic/local-based treatments. The second finding was that tourists were satisfied with the services rendered both by wellness entity that provided generic based treatments and authentic/local-based treatments. The third finding was there were two typologies of wellness tourism in Bali. These were generic-based wellness products and authentic/local-based wellness products. The implications of findings are wellness industry operators need to provide more authentic/local-based products/services. They need to improve the knowledge of their staff/therapists about the authentic/local-based. The government needs to identify all authentic/local-based treatments that are indigenous and compile them in the form of Bali’s Wellness Tourism directory so that Bali has a clear brand of wellness tourism

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2019
ISBN
978-94-6252-651-8
ISSN
2352-5428
DOI
10.2991/teams-18.2019.36How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - I Gede Darmawijaya
AU  - Ni Ketut Sekarti
AU  - Ni Made Tirtawati
PY  - 2019/01
DA  - 2019/01
TI  - The Typology of Wellness Tourism in Bali
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
PB  - Atlantis Press
SP  - 205
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-18.2019.36
DO  - 10.2991/teams-18.2019.36
ID  - Darmawijaya2019/01
ER  -