Analysis of Competitive Advantages at PT. Dipo Star Finance Bali Branch

DOI

10.2991/teams-18.2019.54How to use a DOI?

Keywords

competitive advantage; strength; threat; opportunity; weakness

Abstract

The purpose of this study was to determine the competitive advantage of PT. Dipo Star Finance's Bali Branch through Analysis of Strengths, Weaknesses, Opportunities and Threats (SWOT). Data collection through interviews with predetermined sources. This study was analyzed qualitatively. The results of this study showed that 1) the strength: consists of competitive interest rates, market share, fast and flexible administration process, competent and professional workforce, and has many branches spread across Indonesia. 2) Weaknesses: consist of limited experts, lack of supporting facilities, limited technology, lack of promotion or door-to-door introduction and supporting rules that have not been maximized. 3) Opportunities: consist of increasing vehicle needs, increasing tourism services, high community potential, cooperating and opening branches. 4) Threats: consist of many competitors, unhealthy competition, and shrinking value of vehicles every year, increasing number of vehicles, and government policies

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Nyoman Yulianthini
AU  - Ni Luh Wayan Sayang Telagawathi
AU  - Komang Krisna Heryanda
PY  - 2019/01
DA  - 2019/01
TI  - Analysis of Competitive Advantages at PT. Dipo Star Finance Bali Branch
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2018)
PB  - Atlantis Press
SP  - 305
EP  - 309
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-18.2019.54
DO  - 10.2991/teams-18.2019.54
ID  - Yulianthini2019/01
ER  -