Factors Affecting the Amount of External Information Business Search for Use of Aviation Services in Bali
- https://doi.org/10.2991/teams-19.2019.38How to use a DOI?
- external search effort; amount of experience; product class knowledge; interest in product; perceived risk; size of evoked-set; perceived benefit of search; cost of search; airline service
This research tries to identify factors that determine the extent of external search effort by consumer in purchasing airline service. Based on the previous research by Srinivasan and Ratchford (1991), this study examines the impact of amount of experience, product class knowledge, interest in product, perceived risk, size of evoked-set, perceived benefit of search and cost of search on external search effort. This study finds that external search effort directly affected by amount of experience, product class knowledge, interest in product, and perceived benefit of external search activities pre-purchase. The perceived benefit itself is affected by amount of experience, perceived risk, and the number of brands considered to be purchased. The result of this study conform to psychological/motivational perspective in which interest in product category motivate the consumer to search for more information. The findings that perceived benefit of search positively affects external search effort conform to cost/benefit perspective in which consumer will continue searching for information as long as the perceived benefit of search exceeds the cost of search.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ni Luh Wayan Sayang Telagawathi AU - Ni Made Dwi Ariani Mayasari AU - Ni Nyoman Yulianthini PY - 2019/11 DA - 2019/11 TI - Factors Affecting the Amount of External Information Business Search for Use of Aviation Services in Bali BT - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19) PB - Atlantis Press SP - 206 EP - 211 SN - 2352-5428 UR - https://doi.org/10.2991/teams-19.2019.38 DO - https://doi.org/10.2991/teams-19.2019.38 ID - Telagawathi2019/11 ER -