Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19)

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The Perceived Risk Influence on the E-Loyalty of Online Shoppers in Using Internet of Things

Authors
Saarce Elsye Hatane, Widyananda Prasetyo, Ervina Clowdya Tandean, Maria Regina
Corresponding Author
Saarce Elsye Hatane
Available Online November 2019.
DOI
10.2991/teams-19.2019.43How to use a DOI?
Keywords
e-commerce; internet of things; perceived security risk; e-satisfaction; e-trust; e-loyalty
Abstract

The development of technology has made the need for e-commerce increasingly high. The growth of e-commerce, as one of the applications from the internet of things, in Indonesia has also become more rapid; thus, it brings changes in choices in transactions, from offline purchases to online. One of the essential things in e-commerce is the customer's perception of the security of online transactions. This study analyses the role of e-satisfaction and perceived security risk on e-trust and e-loyalty. The research model is examined in 395 e-commerce users in Indonesia. The results show that e-trust is able to mediate the relationship between e-satisfaction and perceived security risk to e-loyalty. Customer confidence that transactions conducted on e-commerce are safe will increase e-loyalty more than the effect of risk on e-trust. Satisfaction in online purchases dramatically affects the amount of customer confidence in e-commerce. This research contributes to e-commerce actors in Indonesia to understand the importance of maintaining security in transactions.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2019
ISBN
10.2991/teams-19.2019.43
ISSN
2352-5428
DOI
10.2991/teams-19.2019.43How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Saarce Elsye Hatane
AU  - Widyananda Prasetyo
AU  - Ervina Clowdya Tandean
AU  - Maria Regina
PY  - 2019/11
DA  - 2019/11
TI  - The Perceived Risk Influence on the E-Loyalty of Online Shoppers in Using Internet of Things
BT  - Proceedings of the International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 19)
PB  - Atlantis Press
SP  - 244
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/teams-19.2019.43
DO  - 10.2991/teams-19.2019.43
ID  - Hatane2019/11
ER  -