Post-Pandemic Web-Based Product Marketing: Developing Micro and Small Enterprise Culture
- DOI
- 10.2991/aebmr.k.201212.057How to use a DOI?
- Keywords
- Entrepreneurial culture, Information technology, Integrated training, Online business, Public policy
- Abstract
This research was conducted to explore implementation of the character-based Entrepreneurship Training Model in an effort to foster an entrepreneurial culture among Micro and Small Enterprise (MSEs). Entrepreneurship training is carried out with the available supporting facilities based on the premise that the Covid-19 pandemic has threatened efforts to increase the competitiveness of domestic products in local and global markets. One of the efforts to overcome this problem is to link the main competencies of business actors with an institutionalized entrepreneurial culture development program in accordance with the demands of the era of industrial revolution 4.0 and social revolution 5.0 today. Theoretically, the entrepreneurship training device consists of the formulation of core competencies and basic competencies to become a new entrepreneur, scientific structure patterns, and learning activities to cultivate the essential values of entrepreneurship, and assessment of entrepreneurial training results both in the profit and benefit oriented. The implementation of the program is supported by (1) availability of entrepreneurship problem-solving material packages (2) a website with three trade entrepreneur sites, services and industrial business marketing sites, and (3) capital support and (4) creation of an online market supported by policies. government for true entrepreneurial development. The results showed that the online integrated Entrepreneurship training model could substantially produce results. This result is supported by increased morale in the field. The results of further implementation show that the effectiveness of entrepreneurial program performance can be increased through synergies in making business action plans (action-plans) and their realization in the business world. However, the factors of lack of readiness in following the work culture climate in the business world, cross-sectoral cooperation, and limited marketing channel facilities can actually hinder the success of the overall performance. From the results of the implementation of this model, there are recommendations that should be followed up, namely the need for policy support and efforts to integrate the development of entrepreneurial culture from upstream to downstream by incorporating updated content. Its mission is how MSEs can increase fighting spirit, honesty and responsibility for an integrated entrepreneurial culture so that entrepreneurial behaviour patterns in the field can be mastered from the stages of the production process, distribution to the market and have a positive impact on improving people’s welfare.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Naswan Suharsono AU - Lulup Endah Tripalupi AU - I Putu Gede Parma PY - 2020 DA - 2020/12/14 TI - Post-Pandemic Web-Based Product Marketing: Developing Micro and Small Enterprise Culture BT - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020) PB - Atlantis Press SP - 408 EP - 412 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201212.057 DO - 10.2991/aebmr.k.201212.057 ID - Suharsono2020 ER -