Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)

Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination

Authors
Halim Kusuma Atmaja, Serli Wijaya, Michael Adiwijaya
Corresponding Author
Serli Wijaya
Available Online 14 December 2020.
DOI
10.2991/aebmr.k.201212.072How to use a DOI?
Keywords
Halal tourism, Halal tourism website, Indonesia, Visit intent
Abstract

This research aims to analyze the effectiveness of Indonesia halal tourism website as an interactive marketing communication media employed by the governmentto attract abroad/international moslem tourists. Another purpose of this research is to investigate whether tourist website quality affects abroad/international moslems’ intention to visit Indonesia. The research was conducted in qualitative approach of which data was gathered through focus group discussion (FGD) and online interview of 9 moslem informants. The assessment was based on literature research done by the researchers on 8 dimensions of halal tourism website. The result of this study revealed that Indonesia halal tourism website is perceived by the informants to still have many drawbacks and therefore can’t be yet declared as an ideal halal website. The finding contributes recommendation of more effective marketing communication to enhance halal tourism website quality to be more competitive.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
14 December 2020
ISBN
978-94-6239-297-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.201212.072How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Halim Kusuma Atmaja
AU  - Serli Wijaya
AU  - Michael Adiwijaya
PY  - 2020
DA  - 2020/12/14
TI  - Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination
BT  - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020)
PB  - Atlantis Press
SP  - 514
EP  - 519
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201212.072
DO  - 10.2991/aebmr.k.201212.072
ID  - Atmaja2020
ER  -