Technology Acceptance Model Approach to Analysing the Use of Fintech in MSME Transactions in Buleleng

DOI

10.2991/aebmr.k.211124.002How to use a DOI?

Keywords

Perceived ease of use; Perceived usefulness; SMEs

Abstract

The use of technology should be a strategy for MSME to run their business. Supported by various regulations and facilities by the government and the private sector, MSME actors should be able to make the best use of technology according to their business needs. Fintech is a financial service that can help perpetrators to make payment transactions, with various promised benefits. In fact, many factors can support or hinder MSME actors from using this technology. The Technology Acceptance Model can be used to find these factors, so that a conclusion can be found that can be used by various parties involved in the use of this technology.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - I Putu Julianto
AU  - Nyoman Suadnyana Pasek
AU  - I Gd. Nandra Hary Wiguna
PY  - 2021
DA  - 2021/11/25
TI  - Technology Acceptance Model Approach to Analysing the Use of Fintech in MSME Transactions in Buleleng
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 5
EP  - 11
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.002
DO  - 10.2991/aebmr.k.211124.002
ID  - Julianto2021
ER  -