Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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Creative and Innovative Products During the Pandemic

Authors
I Ketut Sida Arsa1, *, Ni Luh Putu Agustini Karta2, Ni Made Ary Widiastini3, Made Aristia Prayudi4
1Department of Art Cradt, Institut Seni Indonesia, Denpasar, Indonesia
2Department of Management Hospitality Tourism, Universitas Triatma Mulya, Denpasar, Indonesia
3Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
4Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: rugos28kt@gmail.com
Corresponding Author
I Ketut Sida Arsa
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.011How to use a DOI?
Keywords
Product; Creative; Innovative; Pandemic; Covid-19
Abstract

The Covid-19 pandemic has had a negative impact on almost all aspects of the Indonesian economy, including Bali. Bali, which is very famous for its creative products, especially its handicrafts, is also experiencing problems with the entry of a virus outbreak that has led to the implementation of various forms of social restrictions. Nevertheless, business actors, whether small, medium or large, are still a system that must try to immediately find a solution to defend their business from bankruptcy. Under these conditions, every business actor is required to be able to think creatively and innovatively, with the aim of being able to survive the COVID-19 pandemic. To be able to produce products that are accepted by the market during the pandemic, business actors must look at the lifestyle in the community. However, in any situation, human choice remains in two choices, namely creative and pragmatic, which of course are expected to be able to have good dialectics, so that creative and innovative products produced by business actors are consumed by the people who become their market. Based on searches on the internet and various social media, there are four products that are quite widely accepted by the market, including ready-to-serve coffee, packaged chili sauce, hand sanitizer, and masks.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
10.2991/aebmr.k.211124.011
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.011How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - I Ketut Sida Arsa
AU  - Ni Luh Putu Agustini Karta
AU  - Ni Made Ary Widiastini
AU  - Made Aristia Prayudi
PY  - 2021
DA  - 2021/11/25
TI  - Creative and Innovative Products During the Pandemic
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 76
EP  - 82
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.011
DO  - 10.2991/aebmr.k.211124.011
ID  - Arsa2021
ER  -