Dolphin Watching Tour from the Tourists’ Perspective

An Exploratory Study in Lovina, Bali, Indonesia

DOI

10.2991/aebmr.k.211124.039How to use a DOI?

Keywords

Dolphin-watching tour; Expectation; Motivation; Perception; Satisfaction

Abstract

Tourist behaviour has been widely accepted as dynamic over time, thereby studies on this field have been continuously evolving. Understanding tourist perspective within the area of wildlife tourism is in particular essential. Not only because it has not been much researched, but also because it has a great importance especially when it is related to behavioural and environmental aspect, as well as sustainability. This article reports on tourists’ perception toward dolphin-watching tour in Lovina, Bali, Indonesia. The study was a preliminary stage of a larger research aiming at developing a code of practice for the tour. Data were collected from 21 research participants, using interview and a pen-and-paper open ended questions and were analysed qualitatively. The study endeavoured to elicit participants’ motivation, perception, expectation and satisfaction toward the tour. The participants were also encouraged to add additional content in the open-ended section. It was revealed that there were differences in expectation for the first timer participants and the repeated ones. Next, the perceptions toward dolphins were mainly viewed from its physical characteristics. The following themes emerged from data analysis were personality traits, intelligence, activities, and the needs to be protected. Finally, almost all participants were satisfied with the tour. Those who were not able to see the dolphin said that they would return to fulfil their curiosity. This piece of finding suggests that compared with man-made product, toward a nature-based product or service, tourists are more tolerant and wiling to repurchase. Limitation and direction for future research are presented at the end of the discussion section of this paper.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Trianasari Trianasari
AU  - Putu Indah Rahmawati
AU  - Nyoman Dini Andiani
AU  - I Gede Putra Nugraha
AU  - Ni Luh Henny Andayani
PY  - 2021
DA  - 2021/11/25
TI  - Dolphin Watching Tour from the Tourists’ Perspective
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 268
EP  - 274
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.039
DO  - 10.2991/aebmr.k.211124.039
ID  - Trianasari2021
ER  -