Marketing Strategy: Covid-19 VS Tourism Village

Case Study of Social Media Utilization in Sidetape Village North Bali

DOI

10.2991/aebmr.k.211124.051How to use a DOI?

Keywords

Covid 19; Marketing; Tourism village

Abstract

The purpose of this study is to determine the most effective promotional media to use during the pandemic of covid 19. With so many promotional media that make use of information technology, this research aims to assist tourist villages, specifically the Sidetapa tourist village, in determining priority promotional media that can help tourist villages survive during a pandemic. Pokdarwis My Darling, Sidetapa Village is the subject of this research. The Analytic Hierarchy Process (AHP) analysis technique is used in this study, which is narrated in a qualitative descriptive manner. The research subjects are the actors and managers of Sidetapa Village’s tourist villages, particularly those who are Pokdarwis members. The study’s findings indicate that social media platform Facebook is the primary choice for the simplest marketing medium to use.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

Download article (PDF)

TY  - CONF
AU  - Nyoman Dini Andiani
AU  - A.A.N. Yudha Martin Mahardika
AU  - Trianasari Trianasari
AU  - Putu Indah Rahmawati
PY  - 2021
DA  - 2021/11/25
TI  - Marketing Strategy: Covid-19 VS Tourism Village
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 353
EP  - 362
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.051
DO  - 10.2991/aebmr.k.211124.051
ID  - Andiani2021
ER  -