Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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MSME Growth Analysis Through the Utilization of Start-Up on Demand Service

Authors
I Gusti Ayu Purnamawati1, *, Gede Adi Yuniarta1, I Putu Gede Diatmika1
1Department of Economic and Accounting, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: igapurnamawati@gmail.com
Corresponding Author
I Gusti Ayu Purnamawati
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.009How to use a DOI?
Keywords
Growth; Marketing; MSME; Start-Up on-Demand Service
Abstract

The current development is where start-ups and MSMEs continue to innovate to overcome the country’s problems caused by the prolonged COVID-19 outbreak. The emergence of the digital platform can, of course, be a huge market opportunity for the growth of MSMEs, especially in Buleleng Regency. This opportunity is extensively utilized by start-up companies that are currently emerging. This study analyzes the development of MSMEs as proxied by an increase in MSME income through start-up on-demand services to support the digitalization of local product marketing in the Buleleng Regency. These variables include the effect of price discounts, payment options, and increased sales prices on start-up on-demand services. Through testing these variables, it will be possible to analyze the growth of MSMEs, which is proxied by the increase in MSME income in the Buleleng Regency. The research subjects are MSME actors in Buleleng Regency with probability sampling for sampling. Data were analyzed using multiple regression. This study revealed a significant influence of price discount variables, payment options, and increasing sales prices on increasing MSME income through the use of start-up on-demand services.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
10.2991/aebmr.k.211124.009
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.009How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - I Gusti Ayu Purnamawati
AU  - Gede Adi Yuniarta
AU  - I Putu Gede Diatmika
PY  - 2021
DA  - 2021/11/25
TI  - MSME Growth Analysis Through the Utilization of Start-Up on Demand Service
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 59
EP  - 66
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.009
DO  - 10.2991/aebmr.k.211124.009
ID  - Purnamawati2021
ER  -