Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

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The Impact of Digital Marketing System on Weaving Crafts Sales Growth in Buleleng Regency

Authors
Ida Bagus Koman Suarmaja1, *, I Wayan Cipta1, Ni Nyoman Yulianthini1, Fridayana Yudiaatmaja1
1Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding author. Email: ibsuarmaja@gmail.com
Corresponding Author
Ida Bagus Koman Suarmaja
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.049How to use a DOI?
Keywords
Digital marketing; Sales volume; Weaving craftsmen
Abstract

The purpose of this study was to (1) see the application of digital marketing to Micro, Small, and Medium Enterprises (MSMEs), especially weaving fabric in Kalianget Village, Buleleng Regency, and (2) to know the impact of digital marketing on the sales volume of woven handicraft products in Kalianget Village, Buleleng Regency. This research is a descriptive observational study on Endek weaving craftsmen, using the triangulation method, which combines structured interviews, in-depth interviews and observations of weaving craftsmen and the social media used. The data obtained were analyzed using descriptive statistics and qualitative analysis and presented in tabular form. The results of the study show that endek weaving craftsmen use social media as a means to run their business, which is not the least of which is a hereditary business from their ancestors. The most widely used social media are Facebook, Whatsaap, and Instagram. The most perceived benefit is that communication with customers and suppliers is more intensive as well as effective and efficient, because it can communicate directly 24 hours/real time. The transaction process is easier and cheaper because the communication media only costs credit to support communication. The best promotional media because it can display and share images through the media to the community and society. Information updates can be done at any time. The most importantly an average increase in sales volume of 50% -100%.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
10.2991/aebmr.k.211124.049
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.049How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Ida Bagus Koman Suarmaja
AU  - I Wayan Cipta
AU  - Ni Nyoman Yulianthini
AU  - Fridayana Yudiaatmaja
PY  - 2021
DA  - 2021/11/25
TI  - The Impact of Digital Marketing System on Weaving Crafts Sales Growth in Buleleng Regency
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 343
EP  - 347
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.049
DO  - 10.2991/aebmr.k.211124.049
ID  - Suarmaja2021
ER  -