Customer Satisfaction and Quality of Service at KFC Kupang
- DOI
- 10.2991/aebmr.k.211124.098How to use a DOI?
- Keywords
- Customer satisfaction; Kupang city; Service quality
- Abstract
Because it’s cheap, quick, and convenient, fast food has become a way of life for many people. Kentucky fried chicken is one of the many fast-food establishments in Kupang City (KFC). KFC, which has three locations in Kupang City, is the subject of this investigation. Customer satisfaction at KFC Kupang City was examined as a result of this research. This study employs quantitative methodologies in its investigation. All KFC consumers in Kupang City were included in this study, conducted in three different parts of the city. A total of 100 persons participated in this research. The classical assumption test, multiple regression test, t-test, f-test, and coefficient of determination test were utilized in the data analysis. – In Kupang City KFC, Physical Evidence, Concern, and Responsiveness have no significant effect on Consumer Satisfaction, whereas Reliability and Assurance have a substantial effect on Consumer Satisfaction. This indicates that service quality elements such as Physical Evidence, Concern, and Reliability substantially impact customer satisfaction in Indonesia based on the simultaneous test findings. KFC in the city of Kupang.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Aryanto Mengi Dju Bire AU - Ronald P. C. Fanggidae AU - Antonio E. L. Nyoko PY - 2021 DA - 2021/11/25 TI - Customer Satisfaction and Quality of Service at KFC Kupang BT - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021) PB - Atlantis Press SP - 678 EP - 683 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211124.098 DO - 10.2991/aebmr.k.211124.098 ID - Bire2021 ER -