Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)

<Previous Article In Volume
Next Article In Volume>

The Effect of Quality Perception and Consumer Attitude on Purchasing Decision

Study on Consumer Who Purchased and Consumed Soy Sauce ABC in Buleleng District

Authors
Gede Wira Kusuma1, *, I Wayan Bagia1, Made Amanda Dewanti1, Ida Bagus Koman Suarmaja1
1Department of Management, Universitas Pendidikan Ganesha, Singaraja, Indonesia
*Corresponding Author. Email: wirakusuma@undiksha.ac.id
Corresponding Author
Gede Wira Kusuma
Available Online 25 November 2021.
DOI
10.2991/aebmr.k.211124.055How to use a DOI?
Keywords
Quality perception; Consumer attitude; Purchasing decision
Abstract

The purpose of this study was to obtain explanatory findings that were tested on the effect of (1) quality perception and consumer attitude on purchasing decisions, (2) quality perception on consumer attitude, (3) quality perception on purchasing decisions, (4) consumer attitude on purchasing decisions. This study used a causal quantitative research design. Data were collected by questionnaire and analyzed by path analysis. The results showed that there was a significant effect of (1) quality perception and consumer attitude on purchasing decisions of 84.4%, (2) quality perception on consumer attitude of 76.5%, (3) quality perception on purchasing decisions by 50%, and (4) consumer attitude on purchasing decisions of 44.6% in consumers who purchased and consumed soy sauce ABC in Buleleng District.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
25 November 2021
ISBN
10.2991/aebmr.k.211124.055
ISSN
2352-5428
DOI
10.2991/aebmr.k.211124.055How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Gede Wira Kusuma
AU  - I Wayan Bagia
AU  - Made Amanda Dewanti
AU  - Ida Bagus Koman Suarmaja
PY  - 2021
DA  - 2021/11/25
TI  - The Effect of Quality Perception and Consumer Attitude on Purchasing Decision
BT  - Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (TEAMS 2021)
PB  - Atlantis Press
SP  - 384
EP  - 387
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211124.055
DO  - 10.2991/aebmr.k.211124.055
ID  - Kusuma2021
ER  -