Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)

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Bridging Social Media Technologies to Enhance Destination Image and Recommendation Intention Towards Mobility Program Among International Students in Malaysian Public Universities

Authors
Subramaniam Govindan, Salmi Mohd Isa, Anil Kumar Om Parkash
Corresponding Author
Subramaniam Govindan
Available Online 18 May 2020.
DOI
10.2991/aebmr.k.200514.015How to use a DOI?
Keywords
mobility program, social media technologies, destination image, recommendation intentions
Abstract

Malaysia is transforming and growing into an international educational hub. Malaysia is among the top 11th world ranking exporter in the scholarly discipline. However, there is lack of empirical study on mobility programme in higher learning institution. Recently, social media technologies become popular among students.Given that the empirical study of student mobility is in an undeveloped state, this research describes efforts to explore and investigate factors that have a significant influence on recommendation intentions of international students towards mobility program. Based on the 309 international students from five public universities participated in this study, findings reveal that social media mediates a relationship with destination image and recommendation intention towards mobility programs. The analyses reveal that social media has direct links with destination image and recommendation. In this regards, social media technologies received trust from it users towards enhancing destination image and recommendation of mobility programme.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
18 May 2020
ISBN
10.2991/aebmr.k.200514.015
ISSN
2352-5428
DOI
10.2991/aebmr.k.200514.015How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Subramaniam Govindan
AU  - Salmi Mohd Isa
AU  - Anil Kumar Om Parkash
PY  - 2020
DA  - 2020/05/18
TI  - Bridging Social Media Technologies to Enhance Destination Image and Recommendation Intention Towards Mobility Program Among International Students in Malaysian Public Universities
BT  - Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
PB  - Atlantis Press
SP  - 64
EP  - 68
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200514.015
DO  - 10.2991/aebmr.k.200514.015
ID  - Govindan2020
ER  -