Metaphorical Expression of Meatball and the Naturalization of Meatball Conceptualization

DOI

10.2991/assehr.k.210525.070How to use a DOI?

Keywords

lexical field, lexical configuration, metaphorical extension, social ever-changing landscape

Abstract

The paper deals with analysis on the lexical innovation of lexical field of taste related to meatball as well as its lexical configuration. Meatball as the name suggests is by definitionis made of meat and ball-shaped (Malagina, 2016, Vian, 2016 and KBBI, 2012. However, in attracting potential customers, the advertiers rely on their appeal to metaphorical expressions to boost experience sharing. One of the outstanding aspects elaborated goes beyond purely dietary fulfillment to keep up with customers’ life (emotional) style.The data gathered from Grab apps and blogunik.com strongly indicate that meatball shifts its function from purely dietary fulfillment to expression of personal emotional taste (life style). The concept of bakso ‘meatball’ is derived from Kamus Besar Bahasa Indonesia Edisi Baru (hereafter KBBI) is used as standard for semantic components in the concept of bakso. It is in relation to the need to keep up with diverse social dynamics, the meatball product happens to go beyond the very distinctive [+round] [+meat] primary semantic features. Some bakso products such as bakso barbel and bakso Aci are observed to have nothing to do with ball-like meat. The shape of the meatball is subordinated to favor the customers’ thematic appeal. The drastic change in the building block of the term impacts on the reconfiguration of the semantic relation. For the sake of representing meaning relationship among the lexical items, the paper suggests the configuration of the terms be coined (metaphorically) under polysemous relations instead of the separate listing in the lexical entries (homonymous).

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nur Ahmadi
AU  - M Mahyuni
AU  - Agus Saputra
PY  - 2021
DA  - 2021/05/26
TI  - Metaphorical Expression of Meatball and the Naturalization of Meatball Conceptualization
BT  - Proceedings of the 2nd Annual Conference on Education and Social Science (ACCESS 2020)
PB  - Atlantis Press
SP  - 183
EP  - 188
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210525.070
DO  - 10.2991/assehr.k.210525.070
ID  - Ahmadi2021
ER  -