Determinants of Behavioral Intention To Use Digital Wallet (A Study in GoPay Users in Malang)

DOI

10.2991/aebmr.k.200606.030How to use a DOI?

Keywords

digital wallet, digital literacy, technology experience, TAM, behavioral intention

Abstract

The use of cellular technology provides an opportunity to apply technology in modifying consumer behavior. The purpose of this analysis is to understand digital literacy and technology experience which contribute to behavioral intentions to use digital wallet. This study aims to develop a framework outside the technology acceptance model (TAM). We hypothesize that digital literacy and technology experience have effect to behavioral intention. The sample used to be GoPay users in Malang. This study uses the Partial Least Square Structural Equation Modeling (PLS-SEM) to test causality in the proposed model. These identified factors require to be substantiated in this context.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Maria Ulfatul Jamila
AU  - Kusuma Ratnawati
AU  - Ananda Sabil Hussein
PY  - 2020
DA  - 2020/06/09
TI  - Determinants of Behavioral Intention To Use Digital Wallet (A Study in GoPay Users in Malang)
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 185
EP  - 189
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.030
DO  - 10.2991/aebmr.k.200606.030
ID  - Jamila2020
ER  -