Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision?
- DOI
- 10.2991/aebmr.k.200606.033How to use a DOI?
- Keywords
- lifestyle, brand image, product attributes, purchase decision
- Abstract
The role of halal lifestyle in Muslim fashion products in Jakarta has experienced quite rapid development and it is able to enter the international market share. Therefore, the research aims to investigate between lifestyle, brand image, and product attributes toward purchase decision for Zoya Muslim fashion products in Jakarta has a significant influence. The total respondents obtained were 200 Zoya customers who had bought Muslim fashion products. Multiple linear regression was used to analyze and to test the hypothesis. The findings show between brand image toward purchase decision for Zoya Muslim fashion products has a significant influence. Meanwhile, lifestyle and product attributes do not influence the purchase decision for Zoya Muslim fashion products. This condition certainly can provide benefits to be able to create a halal value chain in Indonesia.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Andrian Haro PY - 2020 DA - 2020/06/09 TI - Are Zoya Muslim Fashion Products as Halal Lifestyle in Consumer Purchase Decision? BT - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019) PB - Atlantis Press SP - 201 EP - 204 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200606.033 DO - 10.2991/aebmr.k.200606.033 ID - Haro2020 ER -