Factor Analysis of Social Aspects of Consumer Choice of Organic Products
- DOI
- 10.2991/aebmr.k.200729.027How to use a DOI?
- Keywords
- organic food, consumer choice, factor analysis
- Abstract
The article presents the results of research of social aspects of consumer choice of organic products. The issues of safe and proper nutrition are gaining importance in all regions of the world. The territories of the North Caucasus of Russia due to their natural and climatic peculiarities are represented by well–developed agrarian sector, favorable environmental conditions and have opportunities to expand production of organic food. Growing demand for organic food updates the research search and justification of social aspects of consumer choice of organic products. Modeling of social aspects of consumer choice of organic products was conducted on the example of a survey of the population of the Stavropol Territory. The research method was an anonymous questionnaire survey and factor analysis of indicators of organic products selection and purchasing decision making by consumers with different education levels. A total of 417 people who live in the Stavropol Territory took part in the survey. The S.P.S.S. Statistics package S.P.S.S. Statistics (version 21) helped to build the factor model. The modeling was based on the evaluation of 7 indicators to assess the significance of specific characteristics of organic products, which eventually led to a favorable decision to buy. As an independent variable, two categories of survey participants, which differ by the level of education, were identified: “higher” – respondents who have a level of higher education and “secondary” – respondents who have a level of general education. Differences in the factor model of these categories of residents determine strategic approaches to promoting organic food on the market in southern Russia. Correct understanding of consumer expectations and compliance with them expands the opportunities for organic food production and consumption.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - A.A. Lezhebokov AU - E.E. Nesmeyanov AU - V.A. Ivashova AU - G.A. Narozhnaya AU - M.V. Ponomarenko PY - 2020 DA - 2020/07/30 TI - Factor Analysis of Social Aspects of Consumer Choice of Organic Products BT - Proceedings of the International Conference on Policies and Economics Measures for Agricultural Development (AgroDevEco 2020) PB - Atlantis Press SP - 141 EP - 144 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200729.027 DO - 10.2991/aebmr.k.200729.027 ID - Lezhebokov2020 ER -