Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018)

The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD

Authors
Lilik Trianah, Diah Pranitasari
Corresponding Author
Lilik Trianah
Available Online February 2019.
DOI
10.2991/aicmar-18.2019.23How to use a DOI?
Keywords
perception; interests; PAUD
Abstract

This study aims to find out how the influence of customer’s perception (parents about early childhood education (PAUD)) to the interest of buying (sending their children to the PAUD). This research was conducted in Pisangan Timur, East Jakarta. Parent’s perception as exogenous variables, measured by the teacher’s quality, curriculum, teaching methods and infrastructure facilities that exist in early childhood education. The endogenous variable is parent’s interest to send their children to PAUD measured with the parent’s desire to send their children to PAUD, encourage children to attend school, provide learning facilities for children, and pay attention to children's learning progress. Data obtained by conducting surveys, interviews, and distributing questionnaires. The analysis tool uses PLS 2.0 program. Expected output for improving PAUD performance. The results showed that there is a significant positive effect of parent’s perception about early childhood education to the parent’s interest to send their children in early childhood education. The influence of parent’s perception about early childhood education to the parent’s interest to send their children in PAUD is 65.2%. While the influence of other factors not examined in this research amounted to 34.8%.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
February 2019
ISBN
10.2991/aicmar-18.2019.23
ISSN
2352-5428
DOI
10.2991/aicmar-18.2019.23How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lilik Trianah
AU  - Diah Pranitasari
PY  - 2019/02
DA  - 2019/02
TI  - The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD
BT  - Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018)
PB  - Atlantis Press
SP  - 101
EP  - 106
SN  - 2352-5428
UR  - https://doi.org/10.2991/aicmar-18.2019.23
DO  - 10.2991/aicmar-18.2019.23
ID  - Trianah2019/02
ER  -