The Function of Social Media as a Promotion Tool for Tourism Destinations

DOI

10.2991/aebmr.k.200410.020How to use a DOI?

Keywords

social media, digital marketing, promotion, tourism destinations, tourism marketing

Abstract

Globalization and technological development make information spread easier and faster, particularly through social media. Tourists can get new information just in seconds. Social media can be used as an innovative tool to promote tourism destinations, especially in Indonesia. The use of social media such as Facebook, Twitter, and Instagram as a new ‘word of mouth’ promotions enables tourists to share their holiday experiences, seen by millions of others who want to have the same experience. The purpose of this study is to investigate the development of social media and tourism in Indonesia and to identify the role of social media in promoting tourist destinations in Indonesia. The data of this qualitative study was collected from books, journals and articles. This study finds that social media play a prominent role in promoting tourist destinations in Indonesia.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ira Nuriya Santi
AU  - Adfiyani Fadjar
PY  - 2020
DA  - 2020/04/13
TI  - The Function of Social Media as a Promotion Tool for Tourism Destinations
BT  - Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)
PB  - Atlantis Press
SP  - 130
EP  - 132
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200410.020
DO  - 10.2991/aebmr.k.200410.020
ID  - Santi2020
ER  -