Conceptualization of MOOC E-Learning Service Quality Dimensions in Faculty of Hotel and Tourism Management, UITM, Malaysia
- https://doi.org/10.2991/aebmr.k.200410.041How to use a DOI?
- e-learning, e-learning service quality, service quality, MOOC, qualitative
Ministry of Higher Education Malaysia has made online learning as an essential module of higher education and lifelong learning. The effort includes the conversion of conventional undergraduate courses into Massive Open Online Course (MOOC) and requiring up to 70% programs to use blended learning models. However, the new challenges in e-learning are characterized by the increased focus on users’ reactions and changing needs. Thus, the primary objective of this study is to identify the e-learning service quality dimensions that preferred by undergraduate students in MOOC. This study will use qualitative method, where the researcher will interview sixteen informants from Faculty of Hospitality and Tourism Management, UiTM, Puncak Alam, Malaysia. All the informants had completed at least 3 MOOC courses in 2017 through platform of OpenLearning. The finding of this study might improve the way the instructors created their MOOC courses. Moreover, the findings also will give further knowledge on the importance of e-service quality in the online education. This will be a valuable framework for future researcher who are examining the relationships of the construct in the online education.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Safwana NurWidad Safri AU - Zurinawati Mohi AU - Mohd Hafiz Mohd Hanafiah PY - 2020 DA - 2020/04/13 TI - Conceptualization of MOOC E-Learning Service Quality Dimensions in Faculty of Hotel and Tourism Management, UITM, Malaysia BT - Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019) PB - Atlantis Press SP - 268 EP - 271 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200410.041 DO - https://doi.org/10.2991/aebmr.k.200410.041 ID - Safri2020 ER -