Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)

Conceptualization of MOOC E-Learning Service Quality Dimensions in Faculty of Hotel and Tourism Management, UITM, Malaysia

Authors
Safwana NurWidad Safri, Zurinawati Mohi, Mohd Hafiz Mohd Hanafiah
Corresponding Author
Safwana NurWidad Safri
Available Online 13 April 2020.
DOI
https://doi.org/10.2991/aebmr.k.200410.041How to use a DOI?
Keywords
e-learning, e-learning service quality, service quality, MOOC, qualitative
Abstract

Ministry of Higher Education Malaysia has made online learning as an essential module of higher education and lifelong learning. The effort includes the conversion of conventional undergraduate courses into Massive Open Online Course (MOOC) and requiring up to 70% programs to use blended learning models. However, the new challenges in e-learning are characterized by the increased focus on users’ reactions and changing needs. Thus, the primary objective of this study is to identify the e-learning service quality dimensions that preferred by undergraduate students in MOOC. This study will use qualitative method, where the researcher will interview sixteen informants from Faculty of Hospitality and Tourism Management, UiTM, Puncak Alam, Malaysia. All the informants had completed at least 3 MOOC courses in 2017 through platform of OpenLearning. The finding of this study might improve the way the instructors created their MOOC courses. Moreover, the findings also will give further knowledge on the importance of e-service quality in the online education. This will be a valuable framework for future researcher who are examining the relationships of the construct in the online education.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
13 April 2020
ISBN
978-94-6252-954-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200410.041How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Safwana NurWidad Safri
AU  - Zurinawati Mohi
AU  - Mohd Hafiz Mohd Hanafiah
PY  - 2020
DA  - 2020/04/13
TI  - Conceptualization of MOOC E-Learning Service Quality Dimensions in Faculty of Hotel and Tourism Management, UITM, Malaysia
BT  - Proceedings of the 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019)
PB  - Atlantis Press
SP  - 268
EP  - 271
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200410.041
DO  - https://doi.org/10.2991/aebmr.k.200410.041
ID  - Safri2020
ER  -