Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019)

The Strategy Implementation of Muarajambi Temple Tourism Object Development by Tourism Department of Jambi Province

Authors
Anisya Gita Prasehana, Anggie Parawitha Lucca
Corresponding Author
Anisya Gita Prasehana
Available Online 17 November 2020.
DOI
https://doi.org/10.2991/aebmr.k.201116.008How to use a DOI?
Keywords
strategy implementation, tourism development, facilities
Abstract

Jambi Province, with its abundant natural and cultural wealth, can be one of the true potentials in advancing and developing its region. The beauty of its nature and culture can attract local and foreign tourists to visit Jambi Province. One of them is the Muarajambi Temple tourism, which is a cultural heritage that can be utilized for the welfare of the communities around the temple complex. This study aims to determine the development strategies of facilities that have indicators in the form of essential means of tourism, tourism additional facilities, and supporting facilities for tourism which were seen from internal factors such as strengths and weaknesses and external factors in the form of opportunities and threats. This research was a descriptive study with qualitative data. Data collection techniques were carried out by interviewing, observing, and documenting methods involving informants. Facility development strategies included: Developing basic tourism facilities such as utilizing community houses to be used as lodging accommodations in the form of homestays and restaurants, providing public transportation that had a special route to the area of tourist attractions, developing traditional processed food products, utilizing and developing the potential of land for the development of complementary facilities, which were recreational facilities such as making ancient canals as a means of water tourism, which were boat games and fishing ponds, developing handicraft products through souvenir shops in then tourism areas.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
17 November 2020
ISBN
978-94-6239-275-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.201116.008How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Anisya Gita Prasehana
AU  - Anggie Parawitha Lucca
PY  - 2020
DA  - 2020/11/17
TI  - The Strategy Implementation of Muarajambi Temple Tourism Object Development by Tourism Department of Jambi Province
BT  - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019)
PB  - Atlantis Press
SP  - 43
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201116.008
DO  - https://doi.org/10.2991/aebmr.k.201116.008
ID  - Prasehana2020
ER  -