The Cross-Generational Analysis For Consumer’s Expectations on One-Stop Shopping Center:
A Case Study of Bulak Fish Center
- 10.2991/aebmr.k.201116.056How to use a DOI?
- cross-generational analysis, consumer expectations, one-stop shopping center
Bulak Fish Center or Sentra Ikan Bulak (SIB) is the shopping center specialized in seafood products from Kenjeran Beach, Surabaya. This two-story building is a facility provided by the Government of Surabaya City to accommodate small vendors who previously held merchandises along the road Kenjeran. Established since 2012, Bulak Fish Center is expected to become one of the maritime icons in the city of Surabaya. Unfortunately, until now it has not been able to attract visitors as it aspired. The research on cross-generational consumer expectation of Bulak Fish Center is expected to answer the question of what exactly are the customers’ expectations from Bulak Fish Center. Thus, later can be used as a further strategy material to increase visitors / consumers of SIB. The methodology used in this research is by qualitative method, that is through in-depth interviews. Respondents from this research are visitors / consumers of Sentra Ikan Bulak which can be represented by the four generations; Generation Baby Boomers, Generation X, Generation Y, and Generation Z. Generation Baby Boomers was represented by 2 persons, Generation X was represented by 2 persons, Generation Y was represented by 4 persons, and Generation Z was represented by 4 persons. The result shown that consumers at Bulak Fish Center are expecting improvements in 7 factors; Freshness, Safety, Price, Accessibility, Service, Bargain, and Assortment.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Febrina Hambalah AU - Selviana Puspita Sari AU - Lailatul Qomaria PY - 2020 DA - 2020/11/17 TI - The Cross-Generational Analysis For Consumer’s Expectations on One-Stop Shopping Center: BT - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019) PB - Atlantis Press SP - 290 EP - 297 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201116.056 DO - 10.2991/aebmr.k.201116.056 ID - Hambalah2020 ER -