Authenticating Balinese Craft:
Innovation and Product Development of SME’s Handicraft Product in Malang City for Tourism Market in the Island of Bali
- 10.2991/aebmr.k.201116.049How to use a DOI?
- Balinese craft, innovation, SME’s handicraft, tourism market
Tourism is a sector with a broad multi-player effect and provides opportunities for the industry to flourish through services for tourist’s needs. This study discusses the role of handicraft industries in Malang City as souvenir supplier network in the Bali tourism market. In particular, the study was conducted to examine the process of innovation in the development of handicraft products in Malang to supply tourism demand for authentic Balinese handicrafts. The study shows that innovation behavior and product development process is driven by design from intermediaries rather than creation offered by producers. This indicates that intermediaries have more accurate information about market preferences compared to handicraft producers. Thus, the producers of handicraft in Malang tend to position themselves as a “producing farmer” rather than a designer to ensure the continuity their subsistence and do not yet of having adequate knowledge to penetrate directly to the tourist market in the Island of Bali.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yusri Abdillah PY - 2020 DA - 2020/11/17 TI - Authenticating Balinese Craft: BT - Proceedings of the 2nd Annual International Conference on Business and Public Administration (AICoBPA 2019) PB - Atlantis Press SP - 243 EP - 251 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201116.049 DO - 10.2991/aebmr.k.201116.049 ID - Abdillah2020 ER -