External Integration Network and Competitive Advantage of China Creative Firms:Comicfans's Case Study
- 10.2991/amahs-16.2016.39How to use a DOI?
- creative firms,external integration networks,competitive behavior,Comicfans
Integration strategy is an important strategic behavior of firms.The study took Guangzhou Comicfans as an example, which mainly focused on the analysis of the competitive behavior, network integration features and firm network performance, etc..With information collected, we found that: Comicfans culture and other creative firms integrate external objects contained innovation agencies and resources, industry affiliates and social resources, including government departments, which formed from the content of cooperation, to teamwork, to co-products, to extend a series of integrated products cooperation. The contribution of the study was: (1) Supplemented with external integration creative firms had network characteristics; (2) External integration networks of creative firms had some evolutionary paths; (3) Firm integration behavior and competitive behavior need to be coordinated to create competitive advantage in the integration network of creative enterprises.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shenglei Pi AU - Danyi Qiu AU - Li Cao PY - 2016/12 DA - 2016/12 TI - External Integration Network and Competitive Advantage of China Creative Firms:Comicfans's Case Study BT - Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science PB - Atlantis Press SP - 190 EP - 194 SN - 2352-5398 UR - https://doi.org/10.2991/amahs-16.2016.39 DO - 10.2991/amahs-16.2016.39 ID - Pi2016/12 ER -