A Study on the Production Characteristics of Media Contents from the Perspective of Relational Dissemination- A Case Study of Social Media
Available Online December 2016.
- 10.2991/amahs-16.2016.48How to use a DOI?
- relational communication,content production,social media
In the age of social media, the mode of communication is changed from content communication to relationship communication. Content communication is a one-way, one-to-many communication activity around the communication content, which belongs to the mass communication era. Relational communication emphasizes the establishment of interactive communication between the communication subject and the audience. In the case of social media micro-letters, the mode of communication shows the "mirror-in-me" type of daily life, and the formation of cultural identity in the transmission of "public events", which hits the social issue of public sentiment. Art and other relations.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Juan Yao PY - 2016/12 DA - 2016/12 TI - A Study on the Production Characteristics of Media Contents from the Perspective of Relational Dissemination- A Case Study of Social Media BT - Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science PB - Atlantis Press SP - 232 EP - 234 SN - 2352-5398 UR - https://doi.org/10.2991/amahs-16.2016.48 DO - 10.2991/amahs-16.2016.48 ID - Yao2016/12 ER -