A Study on the Production Characteristics of Media Contents from the Perspective of Relational Dissemination- A Case Study of Social Media

DOI

10.2991/amahs-16.2016.48How to use a DOI?

Keywords

relational communication,content production,social media

Abstract

In the age of social media, the mode of communication is changed from content communication to relationship communication. Content communication is a one-way, one-to-many communication activity around the communication content, which belongs to the mass communication era. Relational communication emphasizes the establishment of interactive communication between the communication subject and the audience. In the case of social media micro-letters, the mode of communication shows the "mirror-in-me" type of daily life, and the formation of cultural identity in the transmission of "public events", which hits the social issue of public sentiment. Art and other relations.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juan Yao
PY  - 2016/12
DA  - 2016/12
TI  - A Study on the Production Characteristics of Media Contents from the Perspective of Relational Dissemination- A Case Study of Social Media
BT  - Proceedings of the 2016 International Conference on Advances in Management, Arts and Humanities Science
PB  - Atlantis Press
SP  - 232
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/amahs-16.2016.48
DO  - 10.2991/amahs-16.2016.48
ID  - Yao2016/12
ER  -