Evaluation Factors Influencing the Use of Go-Pay with the Unified Theory of Acceptance and Use of Technology 2 Model

DOI

10.2991/aebmr.k.200415.043How to use a DOI?

Keywords

evaluate, payment instrument, Go-Pay, generation Z, UTAUT 2

Abstract

The purpose of this study is to evaluate and collect information by identifying factors that can influence Behavioral Intention and Use Behavior for the community to use Go-Pay as a payment instrument. This study described the condition of the use of Go-Pay by Generation Z based on the variables contained in the UTAUT 2 research model. The UTAUT 2 model was formed on seven independent variables, namely Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonism Motivation, Price Value, and Habit. These variables are tested to construct the dependent variable, namely Behavioral Intention, and Use behavior. The results of the test identified that Performance Expectancy, Effort Expectancy, Hedonism Motivation, and Habit influenced Behavioral intention. While behavioral intention and habits influence user behavior. Other findings from this study state that of all variables, habit is a variable that has the most significant impact that affects both behavioral intention and use behavior.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bismo Batoro
PY  - 2020
DA  - 2020/04/17
TI  - Evaluation Factors Influencing the Use of Go-Pay with the Unified Theory of Acceptance and Use of Technology 2 Model
BT  - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019)
PB  - Atlantis Press
SP  - 211
EP  - 214
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200415.043
DO  - 10.2991/aebmr.k.200415.043
ID  - Batoro2020
ER  -