The Effect of Company Business Strategy on Level of Stickiness Cost
- https://doi.org/10.2991/aebmr.k.200415.044How to use a DOI?
- defenders business strategy, firm’s business strategy, prospectors business strategy, stickiness cost
The aim of this research was to examine the effect of firm’s business strategy on its stickiness cost level. The sample used in this research were 74 manufacturing companies listed on the Indonesian Stock Exchange for period of 2013-2016. The data used financial statements. The sampling technique used in this research was purposive sampling. This research used multiple regression analysis. The variables in this research were stickiness cost and strategy. The results of statistical analysis showed that the manufacturing companies which used prospector’s business strategy had the level of stickiness cost higher than defenders business strategy. To overcome these issues, the company that used prospector’s business strategy need to increase the intensity of cost adjustment to avoid stickiness cost which applied by the companies that used defender’s business strategy.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Maulana Fitri Agustin Nur Wahyuni AU - Nurafni Eltivia PY - 2020 DA - 2020/04/17 TI - The Effect of Company Business Strategy on Level of Stickiness Cost BT - Proceedings of the 1st Annual Management, Business and Economic Conference (AMBEC 2019) PB - Atlantis Press SP - 215 EP - 218 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200415.044 DO - https://doi.org/10.2991/aebmr.k.200415.044 ID - Wahyuni2020 ER -