An Analysis of the Influence of Parenting Style on Children’s Involvement in the Decision of Purchasing Gadgets

DOI

10.2991/amca-18.2018.78How to use a DOI?

Keywords

Parenting style, Children’s strategy of choice, The involvement of the purchasing decision

Abstract

This research was aimed to analyze the interaction pattern between parents and children in purchasing mobile phones/gadgets. The parental behavior is reflected through the adopted parenting style. The children’s response is indicated by the strategy chosen to influence the purchase decision. The population of this research was junior high school students in Purwokerto city. The sampling technique was purposive sampling method, with criteria are as follow 1). students have mobile phones/gadgets, 2). the parents are still alive. The number of the sample was 69 people. Regression analysis and ANOVA (analysis of variance) were used to answer the hypothesis. The results indicated that parenting style did not significantly influence the involvement of children in purchasing. On the other hand, it was known that parenting style influenced the strategies used by children in order to influence purchasing decisions. Furthermore, it was also indicated that between male and female students, there was no difference in applying strategies to influence the decision.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Agung Miftahuddin
AU  - Mr Suyoto
PY  - 2018/07
DA  - 2018/07
TI  - An Analysis of the Influence of Parenting Style on Children’s Involvement in the Decision of Purchasing Gadgets
BT  - Proceedings of the 5th International Conference on Community Development (AMCA 2018)
PB  - Atlantis Press
SP  - 285
EP  - 288
SN  - 2352-5398
UR  - https://doi.org/10.2991/amca-18.2018.78
DO  - 10.2991/amca-18.2018.78
ID  - Miftahuddin2018/07
ER  -