The Application Study of Enterprise Online Reputation Evaluation Index Based on Comprehensive Evaluation of Fuzzy Matter-element
Authors
Li Zhou, Bisong Liu, Zhou Jiang, Cuizhu Meng
Corresponding Author
Li Zhou
Available Online May 2018.
- DOI
- 10.2991/ammsa-18.2018.59How to use a DOI?
- Keywords
- comprehensive evaluation; fuzzy matter-element; online reputation
- Abstract
Under the background of the development of network economy, enterprise online reputation evaluation and management have become important topics for enterprises. Through research and analysis of enterprise online reputation evaluation models and evaluation indicators, a fuzzy matter-element evaluation model is constructed. The subjective weighting method and objective weighting method are respectively used to calculate the comprehensive weight of enterprise online reputation evaluation indicators and the main elements affecting enterprise online reputation level are obtained through analysis. It provides a scientific reference for enterprises to conduct online reputation evaluation and strengthen online reputation management.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Li Zhou AU - Bisong Liu AU - Zhou Jiang AU - Cuizhu Meng PY - 2018/05 DA - 2018/05 TI - The Application Study of Enterprise Online Reputation Evaluation Index Based on Comprehensive Evaluation of Fuzzy Matter-element BT - Proceedings of the 2018 2nd International Conference on Applied Mathematics, Modelling and Statistics Application (AMMSA 2018) PB - Atlantis Press SP - 284 EP - 288 SN - 1951-6851 UR - https://doi.org/10.2991/ammsa-18.2018.59 DO - 10.2991/ammsa-18.2018.59 ID - Zhou2018/05 ER -