Corporate website evaluation using partial least squares path modelling

DOI

10.2991/amse-19.2019.10How to use a DOI?

Keywords

internet, internet presentation, web, corporate website, partial least squares path modeling

Abstract

Almost all businesses and organizations use the World Wide Web in the form of corporate websites. In today’s highly innovative and competitive environment, the level of corporate internet presentations is one of the key success factors. Approaches to corporate website evaluation are very variable. To the best knowledge of the authors, there is no universally accepted and recommended methodology of corporate website evaluation that could be, without any caveats, used in conditions of Slovak small and medium-sized enterprises. The aim of the paper is to fill this gap and propose a methodology tailored to evaluation of websites of Slovak small and medium-sized enterprises. The proposed methodology builds on the previous work of the authors and its core element is a model fitted using partial least squares path modeling.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pavol Kráľ
AU  - Peter Laco
PY  - 2019/10
DA  - 2019/10
TI  - Corporate website evaluation using partial least squares path modelling
BT  - Proceedings of the 22nd International Scientific Conference on Applications of Mathematics and Statistics in Economics (AMSE 2019)
PB  - Atlantis Press
SP  - 91
EP  - 99
SN  - 2589-6644
UR  - https://doi.org/10.2991/amse-19.2019.10
DO  - 10.2991/amse-19.2019.10
ID  - Kráľ2019/10
ER  -