Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Research on the Relationship between Market Orientation and Performance Based on Multiple-Group SEM——Comparison of manufacturing and service industries

Authors
Guangsheng Wan
Corresponding Author
Guangsheng Wan
Available Online December 2013.
DOI
10.2991/asshm-13.2013.7How to use a DOI?
Keywords
market orientation; performance; multi-ple-group SEM
Abstract

By using multiple-group SEM, this paper discusses the relationship between market orientation and performance. Comparison analysis of this relationship was carried on among manufacturing and service industries. The results show that market orientation and its three dimensions have significant positive effects on performance without distinguishing industry categories. When industry categories are distinguished, the influence of market orientation on performance is different in manufacturing and service industries. That is to say the influence of customer orientation on performance is significant in both industries. While the influence of competitor orientation on performance is significant only in enterprises of service industry and the influence of inter-functional coordination on performance is significant only in enterprises of manu-facturing industry.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
Series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
ISSN
1951-6851
DOI
10.2991/asshm-13.2013.7How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Guangsheng Wan
PY  - 2013/12
DA  - 2013/12
TI  - Research on the Relationship between Market Orientation and Performance Based on Multiple-Group SEM——Comparison of manufacturing and service industries
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 33
EP  - 39
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.7
DO  - 10.2991/asshm-13.2013.7
ID  - Wan2013/12
ER  -