Interpersonal Meaning-making in War Time Posters by A Multimodal Analysis

DOI

10.2991/asshm-13.2013.12How to use a DOI?

Keywords

Interpersonal meaning-making; Visual grammar; Appraisal theory; War time posters

Abstract

Multimodality has become an exciting frontier of research. In this study, I de-ploy the Appraisal theory of discourse semantics within systemic-functional lin-guistics and the social semiotic approach of multimodal discourse analysis on im-ages and texts to analyze the interperson-al meaning-making of posters from the US during World War II. It is found that images and verbiages of the multimodal texts of posters co-work in the process of naturalization and realizations of the in-terpersonal control of the potential view-ers. Such an analysis will arouse the awareness of how interpersonal meaning is construed in the viewers and the poster designers.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qinqin Yang
PY  - 2013/12
DA  - 2013/12
TI  - Interpersonal Meaning-making in War Time Posters by A Multimodal Analysis
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 62
EP  - 66
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.12
DO  - 10.2991/asshm-13.2013.12
ID  - Yang2013/12
ER  -