Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context

Authors
Kun Dong, Xiaoyi Wu
Corresponding Author
Kun Dong
Available Online December 2013.
DOI
https://doi.org/10.2991/asshm-13.2013.22How to use a DOI?
Keywords
New workforce; Work values; Service orientation
Abstract
This study aims to identify the structure of work values of the new workforce (al-so called Generation Y) in the service in-dustry and to explore the relationship be-tween work values and service orienta-tion. A total of 246 valid questionnaires were obtained from undergraduates ma-joring in tourism and hospitality man-agement. Factor analysis demonstrated that three dimensions of work values are a superior fit for new workforce. These dimensions include tangible rewards, self-improvement, and freedom. Weak signif-icant relationship was indicated between work values and service orientation.
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Proceedings
2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
Part of series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
DOI
https://doi.org/10.2991/asshm-13.2013.22How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Kun Dong
AU  - Xiaoyi Wu
PY  - 2013/12
DA  - 2013/12
TI  - Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context
BT  - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/asshm-13.2013.22
DO  - https://doi.org/10.2991/asshm-13.2013.22
ID  - Dong2013/12
ER  -