Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context

DOI

10.2991/asshm-13.2013.22How to use a DOI?

Keywords

New workforce; Work values; Service orientation

Abstract

This study aims to identify the structure of work values of the new workforce (al-so called Generation Y) in the service in-dustry and to explore the relationship be-tween work values and service orienta-tion. A total of 246 valid questionnaires were obtained from undergraduates ma-joring in tourism and hospitality man-agement. Factor analysis demonstrated that three dimensions of work values are a superior fit for new workforce. These dimensions include tangible rewards, self-improvement, and freedom. Weak signif-icant relationship was indicated between work values and service orientation.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Kun Dong
AU  - Xiaoyi Wu
PY  - 2013/12
DA  - 2013/12
TI  - Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 118
EP  - 124
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.22
DO  - 10.2991/asshm-13.2013.22
ID  - Dong2013/12
ER  -