Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context
- Kun Dong, Xiaoyi Wu
- Corresponding Author
- Kun Dong
Available Online December 2013.
- https://doi.org/10.2991/asshm-13.2013.22How to use a DOI?
- New workforce; Work values; Service orientation
- This study aims to identify the structure of work values of the new workforce (al-so called Generation Y) in the service in-dustry and to explore the relationship be-tween work values and service orienta-tion. A total of 246 valid questionnaires were obtained from undergraduates ma-joring in tourism and hospitality man-agement. Factor analysis demonstrated that three dimensions of work values are a superior fit for new workforce. These dimensions include tangible rewards, self-improvement, and freedom. Weak signif-icant relationship was indicated between work values and service orientation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Kun Dong AU - Xiaoyi Wu PY - 2013/12 DA - 2013/12 TI - Work Values of New Workforce and the Relationship with Service Orientation:An Exploratory Study in Chinese Context BT - 2013 International Conference on Advances in Social Science, Humanities, and Management (ASSHM-13) PB - Atlantis Press UR - https://doi.org/10.2991/asshm-13.2013.22 DO - https://doi.org/10.2991/asshm-13.2013.22 ID - Dong2013/12 ER -